Working from the client’s original concept, I led the graphic execution for this Fundación Dportenis campaign. The goal was to reframe physical disability—not as a limitation, but as a symbol of resilience and determination. I integrated custom flame graphics directly onto the subjects’ prosthetics, creating a visual metaphor for their inner fire and drive to keep moving forward in life and sport. The campaign was later recognized with a Caracol de Plata award.
